Reggie Fils-Aime has come out in response to a recent tweet by Nintendo’s CEO Satoru Iwata claiming he had apologized for the company’s showing at this year’s E3 via their Digital Event presentation. The original tweet, which was translated by user Cheesemeister, seemed to stipulate Iwata was aware of the response – and subsequent outcry – and, in response, the company would ‘work to better meet your expectations‘.
However, the president of Nintendo of America has today denied this was ever the case; ‘It was not an apology‘ Fils-Aime explained, ‘it was not a statement about the content we’re showing, essentially it was an “I hear you” message.‘ He goes on:
“Mr. Iwata is in Japan and what he’s trying to do is help explain to consumers in Japan what’s going on at E3; the correct translation of his message was: ‘Thank you for your feedback. We hear you and we are committed to continuing to meet your expectations,’ was essentially his message.“
More surprisingly, Fils-Aime goes on to compare the recent fan reaction and Nintendo’s display of upcoming titles to last year’s unveiling of Splatoon – at the time, a brand new IP:
“Splatoon, a new sort of shooter unveiled at last year’s E3…didn’t receive an entirely positive reaction at the show. At least not initially. Splatoon is a game that people are loving right now, but if you rewind to E3 last year, Splatoon was being viewed as, ‘Yes, it’s innovative and it’s different, but the controls are a little hard and I don’t understand the mechanic of turning into a squid and going through the ink.’ There were all of these complaints.
But now you look at the finished product and the satisfaction is huge…For us, our goal is to make sure we announce the content, help people understand the content, but most importantly get hands on with the games…What we do is make great games and they show well and they really lead to consumer excitement.“