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Candy Crush VP: “Casual Games are the Home of Innovation”

Jake Wilson

Jake Wilson

A musician and composer who occasionally likes writing about video games...
Jake Wilson

Latest posts by Jake Wilson (see all)

Stephen Jarrett is Vice President of King, the casual game developer behind games such as Candy Crush Saga, Bubble Witch Saga, Pepper Panic Saga and around 10 or so more ‘match-3’ style mobile games. King also developed the Farmville clone ‘Paradise Bay’ as well as Peggle clone ‘Papa Pear Saga, all of which have appeared on IOS and Android platforms. Jarrett has stated at a recent Casual Connect event, that the best games designers in the industry can be found working on casual games.

“I think some of the best designers are working in casual, because they have such a limited toolset. And it’s even more important for them to make a game super, super interesting to a wide range of people.”

Candy-Crush-Soda-Saga-TipsJarrett also had a few words to say about the successes of Candy Crush, and King’s decision to turn the IP in to an ongoing franchise, which is now on its third entry thanks to the recent release of Candy Crush Jelly Saga.

“When we released Soda, we thought a lot of people would abandon Candy Crush, But it actually lifted the original game – that’s why we’re releasing games like Jelly, because there’s so much you can do with that mechanic.”

Casual gaming giant Zynga, would seem to agree with this statement, hence their recent purchase of Zindagi, the innovative game studio behind the matching game Yummy Gummy. 2016 will see Zynga release at least ten new games, including a new iteration of Zindagi’s match-3 game Crazy Cake Swap.

unnamedThe final statement from Jarrett looked towards Kings future efforts in the gaming market. Jarrett emphasised that King is trying to broaden its reach beyond the realm of casual games, to the “mid-core:”

“I’ve been in companies where they think there’s a model for building successful games, but it’s not true. It’s always different when you release a new game. This year, we’re going to bring out a lot of games you wouldn’t typically expect from King. We’re looking at the midcore, and at genres that we don’t currently have in our portfolio.”

Candy-Crush-Jelly-Saga

 

 

About Jake Wilson

A musician and composer who occasionally likes writing about video games...

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  • Black Mountain Radio

    Well, he’s got “cheaper to make” right. To his actual point: depends on what you mean by innovation.

  • Mr0303

    Not really. Casual games don’t have to push boundaries and use new technology. Their focus is consumer behavior.

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